Google search results contain paid for advertising that they call Sponsored Links. To us, they are known as AdWords
campaigns. A Google AdWords campaign is one of the most effective forms of advertising. You can select the keywords
and keyphrases that you want your advert to appear for. You can target a specific geographical region, show your advert
at a specific time of day and you can choose the gender and age demographics that your advert will appeal to. You can
then see how your advert is performing for each keyword/phrase, you can see how many people clicked on your advert and
whether they went on to buy something or reach any other specific 'goal'.
Google AdWords does not cost very much (typically our customers spend £30-50 per month) but the benefits are great.
Not only can you configure the advert to be as targeted as you want it to be and track the performance of it to the
smallest detail, but you can compete at the top of Google's search results from day one. A high natural search engine
placement is always the ultimate goal, but a new website can take several months before it starts to appear on the first
page of search results. Google AdWords gets you results instantly.