Digital Media & Marketing

Having a website is essential to any business in today's technological environment. Promoting that website is another matter, and one that is often taken for granted. We not only produce functional, navigable and graphically pleasing websites, we go the extra mile and help form a marketing strategy for your website.

Website marketing involves a number of factors. Firstly, the content of the website has to be of use to its audience, which means it must be informative, well presented and most importantly it must be up to date. Secondly, you must promote your website on all of your business stationery and marketing materials (you'd be amazed how often businesses don't do this). Thirdly, the website must be found within Google, either by paid for advertising (Google Adwords Campaign) or by appearing in the natural listings with Search Engine Optimisation (SEO). The fourth major factor is inbound links, where customers can find you through a link on a referral website.

A common misconception is that websites automatically promote themselves. This is not the case. Even a website with excellent SEO needs to have its website statistics analysed and adjusted to maintain its ranking within search engines such as Google. We have experience and knowledge of the latest SEO techniques to get your website ranking as high as possible.

Lifetimeweb combines it's specialist Internet skills and knowledge of search engines and website optimisation with solid backgrounds in online targeted marketing to provide you with exciting and effective campaigns to suit your budget and which should provide positive feedback.