Digital Media & Marketing >> Using Google's Tools

As you probably know, Google is the World's largest and most successful search engine and Google as a company are the fastest growing company in history! Based on today's market, Google's market value is almost $200 billion, which is greater than Time Warner, Disney and News Corp put together!

Despite being so large, Google remembers its ordinary customers like you and ourselves. They provide some useful tools for the promotion and marketing of your website, products and services more effectively on the Internet using their amazing VERY cost efficient systems!

At Lifetime Web, we keep up to date with the very latest development of all Google's marketing systems. We understand how to use them to the best advantage of our clients to gain additional traffic to your website and ultimately gain additional revenue streams as a direct result.

• Google Analytics
  Google Analytics is a statistics gathering and analysis system that allows you to track the visitors to your website. It allows you to specify 'goals' that a user can achieve, such as completing an order, sending a contact email or signing up for an account and then displays statistics about how well your website is achieving those goals.
• Google Keywords Tool
  This tool helps you work out which keywords and keyphrases to use within your website META tags or within your Google AdWords Campaign. By feeding it two or three generic keywords, the tool will suggest hundreds of similar words and phrases for you to consider and will tell you how many searches were made on each one.
• Local Business Center
  The Local Business Center is a directory of businesses and the addresses at which they are located. When a user searches for a product or service along with a town name, they are shown a small map with businesses listed in that area that match the search criteria. This tool helps you add and maintain your business information within the directory.
• Google Sitemaps
  The Sitemaps tool is essentially a facility to provide Google with a list of the pages that are available on your website. Once added to the system, Google's website indexing robots can then visit each page and analyse it for future inclusion in their database.
  

Our experience in using all of Google's Search Engine Optimisation tools means that you will have a more successful website marketing campaign. In addition to these tools, we use our knowledge and expertise of specialist SEO techniques to out perform your competitors and to get your business, service and products noticed!

We would be pleased to offer you our help and support to market and promote your business website. We would also suggest that as a test you may wish to use our specialist which will provide you with the current information in relation to you website status within Google as of today! You may be pleasantly surprised (...or not) at your results!

Please call us on 01480 498777 and speak to any of our team. We would be delighted to help you.